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DirexGroup signs distribution agreement with Mayumana Health for improved service in the Netherlands

Jun. 3, 2010

LEIDEN, THE NETHERLANDS - DirexGroup Germany, a distributor of Initia Medical products in Europe, announced today an agreement with Mayumana Healthcare as their sales and service partner for the Netherlands. This agreement expands the reach of DirexGroup and is in keeping with their philosophy of local representation and service in the coutnries they serve.

"We have been making great progress in expanding the distribution of our products into Europe" stated Niv Ein-Gal, Chief Operating Officer for DirexGroup.  "We reviewed the market thoroughly for potential partners and Mayumana Healthcare was the obvious choce to achieve the level of service we seek to deliver to our customers."

Mayumana Healthcare introduces innovative new products in urology, gynecology and general surgery in the Benelux and Euorpean markets.  "This new relationship with Direx really rounds out our urology offering: reported Bart Verleg, CEO of Mayumana Healthcare.  "Direx provides top quality products with a sensitivity towards our customers financial capabilities. Their productc, coupled with Mayumana's services, will be a strong fit for the markets we serve."

Together the companies are offering a strong suite of urological products including the Smart 2100 holmium laser, the Duet Magna lithotripter, which has already gained favor in the Belgium market, and Tempro for the treatment of prostatitis. To launch the partnership, the companies have planned a variety of introductory offers and services which will be very attractive for customers.  "While providing products in over 70 countries worldwide, Direx is relatively new in this market and so we will be very aggressive in our offers to customers to win their business" stated Mr. Verleg. "I believe customers will be surprised at the value we have been able to achieve through aggressive pricing and dedicated, local service. As in other markets, we expect our products to be part of many customers' treatment venues in the very near future.

DirexGroup is a worldwide manufacturer of urological equipment serving over 70 countries around the world.  Known for their groundbreaking Tripter X-1 developed in 1986, Direx equipment eventually became the standard in the industry.  A collaboration with Initia (Medical Technologies) has resulted in many of the more interesting developments in ESWL in recent years.  Find out more at www.direxgroup.com.

 Mayumana Healthcare is a full service-oriented distributor of urological and gynecological products. Find out more about Mayumana Healthcare at www.mayumana-healthcare.com